Dineout

Dineout is a table booking platform helping customers to do table booking in their favourite restaurants for free and help them get great discounts.

  • Connecting diners to the best-in-the-city restaurant discounts & deals.
  • Giving diners a cashless payment experience across restaurants & an opportunity to earn cashback on every payment.
  • A unique membership - Dineout Passport - with massive benefits for the real connoisseur of food.
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Discovery

To promote the digital product -" Dine In Menu". The menu would be scanned through QR code present at the food stall. The task at hand was to design the communication for the brand.

Design Strategy & Solution
  • The creative team decided to change the complete visual appeal of the collateral.
  • The first step was to shed the identity that the past collaterals had developed.
  • The new designs projected a conceptual design that would persuade the audience to scan the QR code.
  • The designs had a corporate and a bit flashy appeal that would illustrate the brand. Innovative art forms such as illustrations and line-drawings were also introduced.

Results

The newer designs brought in newer appeal and newer audience.

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