Captronics

Captronic Systems Pvt. Ltd. is pioneer in Automation and Test Equipment and specialized in design and development Solutions with 800+ projects in 20 years. Captronic Systems Pvt. Ltd is an ISO 9001:2015, AS 9100(D) and CSIA Level -1 certified company. CSPL is a Department of Scientific & Industrial Research (DSIR), Govt. of India recognized R&D Lab and a Platinum Alliance Partner with National Instruments.

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  • Discovery
  • Despite being pioneer in automation & test equipment, Captronics Systems marketing collateral had an outdated design, and did not accurately reflect the company's identity They came to us with the desire to create a design that would reflect their global impact.
  • Design Strategy
  • We focused on how the brand plays a pivotal role in test equipment and automation industry, our research was focused on industry-specific environments and user behaviours which helped us in defining true value the brand imparts.
Design Solution

Based on our research our creative design decided to completely revamp the design from mundane, two dimensional to present the brand and its services by creating three dimensional objects in 2D planes.

The first step was to shed the previous design that the past collaterals had developed. The new designs projected a global scenario and pertaining to the nature of the brand. The designs had a scientific and global appeal ensuring visitors have an excellent experience viewing the site, whether they were on a mobile, tablet, laptop, desktop, or large-screen device. Innovative art forms such as illustrations and line-drawings were also introduced.

Results

Sessions +500%
Pages per session +115%
Avg session duration +130%
Bounce rate -48%
Organic search traffic +5000 %
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