When it is Time to Redesign Your Website: 7 Indicators
Surely, redesigning your current website will cost you a lot of work, time, and even money, but if it is not giving you the results you expected, do not cling to it and consider a web redesign.
Time is passing and with it, the fashions and trends in web design change, but above all, how users are handled on the Internet and the expectations they have of each site they visit are evolving.
This evolution forces companies, and their web pages, to adapt to live up to what their users expect from them. Because of this, things like user experience, web usability, or websites that adapt to mobile devices, have become the need of the hour.
A few-year-old website that is never updated has probably become obsolete, and therefore, it will not be giving the results it should. In reality, realizing that our website is not effective and that it is somewhat outdated is not a cause for displeasure but quite the opposite, because it is the perfect opportunity to consider a web redesign that goes beyond aesthetics and thus achieves good results.
There are several reasons why it is a good idea to say goodbye to our old website and give way to an improved and optimized version of it, and here we talk about 7 of them:
DESIGN
Our website is the visible face of our business and will often be the first thing our potential customers see of us. We must ask ourselves if the first impression that they will form of our company is the right one, and if not, it is clear that we need a web redesign. On the other hand, if we have decided to redesign or modernize our corporate identity, our website should also do so, since an outdated or neglected design can make us lose customers.
FUNCTIONALITY
The way web pages are developed and operated has changed a lot in recent years. Now they are more secure, have better performance, are much more visually attractive, and above all, have a better user experience. If our page does not have all those things, the time has come to think about a web redesign.
SPEED
Isn't your website as fast as your competition's? Go for web redesign.
Users these days do not want to wait to see the information they are interested in, so if our website takes a long time to load and we make them wait too long, they will most likely go elsewhere.
SEO
Another decisive factor when considering a web redesign is the fact that our website is, or is not, optimized for SEO.It is useless to have a website of the most attractive and functional if our potential customers do not find it. For this reason, if our website is not optimized, it is best to design one that is optimized from the beginning. In addition, one of the factors that influence web positioning is the frequency with which we update our content, so we must consider having a website where we can renew or add new content frequently.
USABILITY
There is an increasing number of Internet users who are used to browsing and searching through different pages. This makes usability a priority when redesigning a website, since if we make it complicated in its management, with a bad organization of the contents, or place the different elements it contains in places where the user does not expect to find them, they will surely leave before we know it.
ADAPTABILITY
Of all the users who use the Internet, how many do you think connect from their mobiles? Enough for our website to be mobile optimized or even mobile-first. Nowadays having a website that does not adapt to all devices is a website that wastes business opportunities and more than enough reason to consider a web redesign.
CONTENT
Content is the King and it will always be. If your website is already a few years old, it is possible that the contents you would want to put on it are not there. It is also possible that the organization of the same is not the most appropriate, and what better time to organize and renew our old contents than a good web redesign!
Thus, in addition to entering information about the new products or services we have, we can write them from scratch, taking into account both SEO and engagement.
The objective of a website is to publicize our services and products, but above all, it seeks to convert visitors into customers. If yours does not do it, it may be for one of the above reasons, but do not be discouraged and take advantage of the great opportunity for improvement offered by a web redesign by Photosyntesis. :)