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Social Selling: Attracting the Buyer on Social Networks

Social Selling: Attracting the Buyer on Social Networks

Do you want to use social networks to promote your brand presence, creating a positive trend in your sales? Implementing a Social Selling strategy in your business will attract your target audience and build loyalty for the valuable content offered. In this post, we will explain what Social Selling is and how to sell on social networks.

What is Social Selling?

Social Selling is a method of selling that has transformed sales, as we understood them. When the world is already on social networks, many companies from different sectors are forced to change their B2B and B2C strategies and adapt them to new approaches to Social Selling, ending the era of cold selling.

This new sales method allows sellers to establish relationships of trust between company and customer, strengthening ties, increasing brand loyalty, increasing sales, and achieving objectives thanks to the use of social networks.

It is no longer about selling for the sake of selling, but the company helps and advises the user with their problem or need, generating the following positive inputs:

  • Detect a need
  • Solving a problem
  • Build trust
  • Close the sale
  • Win customers

The Internet and social networks have completely changed the schemes, creating new ways of offering services, new channels to sell products, and new forms of communication so that users are interested in the seller and know him.

In fact, before any purchase, users can search for the seller, and see the status of their website, the contents on social networks, their form of communication ... That is why commerce, corporate information, descriptions of products or services, and the predisposition to guide users at the time of purchase must be impeccable and up-to-date.

Post-pandemic trends

Preference to buy in online stores has increased after COVID-19. This trend has been reinforced in the Indian market, increasing the volume of sales of B2C stores. The young generations have a fundamental role in this process since they are the users who buy the most regularly.

Does this mean it's the death of retail? Not at all, although traditional businesses must adapt to this new sales trend to keep their trade afloat, increase the level of sales, and be at the 'top of mind' of the consumer.

This will imply that they must have a face-to-face presence in social networks, improve all corporate websites, and have a greater penetration in the network based on quality content and interactions with users.

If you want to apply Social Selling effectively in your business, you can follow this 'sales guide' and tips that will help you optimize your social media profiles to increase your sales.

1. Network

The first thing is to get potential customers, who are from your target audience. You must be interested in them, investigate them, and know what their tastes and needs are to create a strategy for the networks to choose.

2. Blog

Providing informative, interesting, and valuable content for your network and potential customers is essential so that you can continue to build business relationships.

In addition, if you have an updated blog you can share the posts on social networks to increase engagement and provide content on platforms such as Instagram, Twitter, LinkedIn, and Facebook.

3. Valuable content

Nowadays special emphasis should be placed on the content that is shared. It must be relevant and understandable while arousing curiosity and interest in the user who is reading it.

4. Interact

Share, post, like, retweet... That's what interacting on social media is all about. If we have an account, a network of followers, and relevant content to publish, we only need to interact and get users to participate.

5. After-sales service

There must be an after-sales service, that is, that the consumer who has purchased a product or service can make a review or write a positive comment giving feedback on the product or service, at the time of purchase.

A negative comment should help us learn from our mistakes and continue to grow.

It is also important to emphasize that we must know how to manage negative comments since how we respond to a bad opinion could even harm the company and consequently give a bad image.

6. Optimize

If we want to optimize our company accounts in social networks to increase sales and followers and achieve the proposed objectives, we must make people participate, being able to generate interactions by creating:

  • Debates
  • Surveys
  • Games
  • Draws
  • Promotions
  • Collaborations

Apart from these, we need to update the descriptions, graphics, designs, captions, and everything that your user sees to make a decision.

We can say that Social Selling – apart from generating profits with sales – allows you to know more about your target audience and maximize the benefits. This way, you can create a network of prospects who are interested in your brand, product, or service.

It is a long but effective process through which, you will build beneficial relationships for your company and your community, strengthening the trust and veracity of the content you publish.

Do you have any questions about Social Selling, how to implement it or how to sell on social networks?

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