Sagar Developers

Sagar developers is 20-year-old real estate group that bespeak ethos of Pune. They are famed for thoughtful planning, marvellous architecture, and excellent execution. Their philosophy is to Create superior living. paces. They are in pursuit of Customer Delight through Excellence in product and highest standards in Quality.

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While evaluating previous projects, we found that despite being one of the known brands in real estate sector, their marketing collaterals were based on traditional approach, and it was for the first the brand decided to go for digital campaign for their project Accord in Hinjawadi.

  • Campaign Strategy
  • A digital first strategy that included Google ad network, Facebook, Instagram & Mobile facilitating connection with customers. 70% budget for digital considering the usage and behaviour of our target audience and rest for Offline campaign. The digital campaign concept was carry forwarded in the offline campaign.
  • Campaign & Execution
  • The first task our team took to understand the buyer profile and using data from existing inquiries, data about past property registrations in the location, information from previous search campaigns combined with the user behaviour, helped us zero down on a near perfect buyer profile. Basis this, our team came up with a strategy for campaign.
Target Audience Segmentation
  • Pune – Hinjawadi , Pimpri Chincwad & Nearby areas
  • Pune & Rest of Maharashtra -Mumbai, Satara, Kolhapur,Aurangabad.
Demographic Segmentation
  • Gender – Male & Female
  • Age – 28 – 55 Years
  • SEC – A1, A2, B1
Psychographic Segmentation
  • Working couples who are buying their first apartments
  • Working professionals who want space to work from home in the current situation
  • A young couple staying in a standalone building with no amenities wants to stay in a gated community with modern amenities
  • A young couple staying in joint families and wants to move to own individual apartment.
Design Concept

Based on the demographic research of the project location, the datapoints said that traffic is one of the major issues during the office reaching hours and office leaving hours. Hinjawadi offers all the necessities for the comfortable living. Based on these data points the following concept was finalized for digital campaign and Offline campaign


Leads Generated – 476
Site Visits – 385
10K+ Clicks
6M+ impressions
Avg CPC – INR 13.80
Cost per conversion – 0.75%
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