Once the structure of the website was established through wireframes, we applied our intentional styles to them. During the design phase, we applied previously selected colours, fonts, and imagery styles to the site to give a unique look and feel and set the stage for strong brand. The Probizz website was custom built which helped in making the entire website bloat free. We did not use any plugins or modules for the site, giving us the free reign on the design & development of features on each page. This allowed us to build website exactly how Probizz wanted, without any restrictions .