Strategy

To start with we had a thorough discussion with key stake holders to understand communication the brand wants to resonate. Based on the discussion, our team came to conclusion that the communication for every design and landing pages will based on gratitude, compassion, love, and life experiences.

• Considering the characteristics of the platform central themes on which all social media campaigns designs were built.
• Email campaigns were specifically built for compassion and gratitude stories for individuals.
• Two Landing pages were specifically design for volunteers who want to be a part of easy donate and people who want to help other through the platform.
• Monthly campaign planning to create awareness about the platform and how it could create compassion, gratitude among communities and individuals.
• The highlights of the platform were captured through brand video and were at the centre of the brand’s communication.
• Facts and incidents related specific Facebook Post and Ad campaigns were directed to reach maximum target audience.
• Initiated conversations around the compassion, gratitude, love and helping each other & life experiences of individuals on related groups & forums.