ANA Cyber Forensic

ANA Cyber Forensic is a privately held global provider of cyber securities services, with offices in Pune & Mumbai. They pride themselves on delivering exceptional value added services such as VAPT, Cyber Forensic, Advisory, ISO 270001, Tisax.etc

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Discovery

While evaluating ANA Cyber’s previous website, it was apparent that the site was not a fair representation of the services ANA had to offer. We found that despite their rapid growth in popularity for being a revolutionist in the industry of cyber security, ANA Cyber’s site design was described as outdated, boring, and unengaging. The site was not user friendly, the navigation was confusing, and the design had previously been built on a small and retired grid structure, which played a key role in making the site looked outdated.

UX Strategy

The information gathered during our discovery drove us to our User Experience strategy phase. We knew the most important aspect was to identify who the users are and then set a top goal: structure the site navigation in a way that would be intuitive for visitors to be able to find the information they're looking for with minimal clicks.
Since the site is mainly informational and serves to drive people at the top of the sales funnel deeper into the funnel, we knew browsing would be one of the top reasons people came to the site. We introduced a main CTA across the site driving people to the projects section where they could look at services of ANA Cyber Forensic’s in action in order to inspire them for their project.

Build

Our approach during the design phase was to craft a fully functional, yet simplistic website that caters to each of its users while also remaining engaging. We wanted to demonstrate ANA Cyber Forensic ingenuity with an equally innovative site that reinstates the dominance ANA Cyber has in the cyber security industry, all while simply and directly presenting the visitor with what they’re looking for. The client had a very strong brand identity, which we seamlessly implemented into their web presence. We strove to refresh the previously out-of-date site with a clean, modern, and minimalistic look through increased imagery and a crafted flat, brutalist style layout for a fresh and engaging look. We developed a custom scrolling functionality on the service family page so that the image was sticky while the list of services scrolled beside it.

Test & Launch

After crafting the perfect website for ANA Cyber Forensic, we triple checked it from front end to back end. We tested the website on popular devices and browsers to ensure proper functionality and efficiency. We carefully combed through the site for any necessary last-minute changes needed to create the perfect experience for ANA Cyber Forensic and their visitors.

Once our team was confident that the site was nothing less than exceptional, we sent our work over to the ANA Cyber Forensic team so they could test it out themselves.

With a launch plan in place, we did another round of testing after going live. While working diligently and communicating thoroughly, we created an exciting and stress-free launch day for ANA Cyber Forensic.

Results

Sessions +500%
Pages per session +115%
Avg session duration +130%
Bounce rate -48%
Organic search traffic +5000 %
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